Hi, I'm Aaron! My passion for digital marketing started when my parents purchased our first computer during my eighth-grade year of school. A long summer of delivering papers later, I bought my first .com and never looked back.
I have had the privilege to work for and collaborate with a number of tremendously talented people in a variety of enterprise industries including staffing, insurance, financial, medical, agricultural, educational, retail, hospitality, manufacturing, non-profit/faith-based, government, and more.
I get incredibly excited about web accessibility, inclusion, and user experience and will talk your ear off about any and all of those three subjects given the chance.
In my free time I enjoy spending time with my family, running, playing music, cooking, and watching a good movie. If anyone asks, I’m a White Sox fan, but haven’t watched a game all the way through in a long time. I’m a big fan of tacos and have been told I have an unhealthy addiction to Diet Peach Snapple.
Responsible for spearheading and driving the opportunity space for digital clients by creating innovative and comprehensive strategies that leveraged multiple platforms and mediums to provide results-driven strategies, solutions, and services. Provided leadership for the digital department to define clients’ key business challenges and offer results-driven solutions. Researched and initiated new business initiatives and ensured the alignment of the agency’s digital marketing strategy with the overall corporate marketing strategy. Closely oversaw all elements of digital output, including digital strategies, web design and development, mobile app development, PPC management, social media management, content strategy and distribution, photo and media production, SEO (on-page, off-site, and local), A/B testing, and email marketing for a wide range of corporate clients. Conducted ongoing qualitative market analysis as it relates to digital competitiveness and identified strengths, weaknesses, opportunities, and threats. Developed corporate standards for digital marketing and trained internal and external teams on best practices. Worked directly with vendors to outsource necessary projects and facilitate between account teams and the clients.
Oversaw design, site architecture, front-end development, programming, and content creation for a variety of large-scale clients in a wide range of industries, including medical, agricultural, collegiate, and manufacturing. Developed primarily in WordPress to build over 30 fully custom sites in under two years based on mockups from a design team. Worked closely with business stakeholders and account team to develop web projects from initial consultation with clients through launch. Responsible for server configuration and administration, acquisition of domain names, keeping ahead of technology trends, and on-site SEO.
Responsible for leading and managing all facets of web projects from initial consultation with clients through launch. Oversaw design, site architecture, front-end development, programming, and content creation for a variety of clients in a wide range of industries, including e-commerce, non-profit, governmental, mobile development, corporate, and personal business. Responsible for server/email configuration and administration, acquisition of domain names, ongoing SEO, email campaigns, Pay-Per-Click campaigns, brand development, video production, and social media engagement. Implemented best practices for office networking, email, and backups as well as developed new client lead sheets and contracts. Contributed to in-house technical innovation and overall business strategy.
