I am a design-minded and detail-focused digital marketing professional who is obsessed with building beautiful web experiences.
Hi, I’m Aaron! My passion for digital marketing started when my parents purchased our first computer during my eighth-grade year of school. A long summer of delivering papers later, I bought my first .com and never looked back.
I have had the privilege to work for and collaborate with a number of tremendously talented people in a variety of enterprise industries including staffing, insurance, financial, medical, agricultural, educational, retail, hospitality, manufacturing, non-profit/faith-based, government, and more.
I get incredibly excited about SEO, web accessibility, AI, and user experience and will talk your ear off about any and all of those three subjects given the chance.
In my free time I enjoy spending time with my family, running, playing music, cooking, and watching a good movie. If anyone asks, I’m a White Sox fan, but haven’t watched a game all the way through in a long time.
Resume'
Professional Summary
An experienced digital marketing professional with a proven track record of leading and optimizing web development initiatives for global enterprises. A strategic thinker and collaborative leader, adept at driving project excellence, enhancing user experiences, and aligning digital strategies with business goals. Expertise in managing cross-functional teams, implementing best practices, and leveraging emerging technologies to achieve exceptional results.
- As Global Web Developer Manager at Randstad Sourceright, orchestrated international web initiatives, established quality benchmarks for exceptional project delivery, and facilitated seamless technical transitions, optimizing analytics capabilities.
- At Haley Marketing Group, Senior Front End Developer, harnessed WordPress mastery and innovative plugins to elevate brand appeal, pioneered CRM integration, and transformed dashboards into dynamic hubs, sparking client engagement.
- As Digital Director at DCC Marketing, propelled digital strategies, aligned initiatives with corporate marketing, and directed comprehensive outputs, fostering refined results, team excellence, and technological innovation.
Strengths & Competencies
Team Management
Web Development
Web Analytics
Strategic Planning
Project Management
Coding Standards
Technical Expertise
Technical Leadership
Collaboration & Communication
User Experience
Problem-Solving Skils
SEO Optimization
Professional Experience
Global Web Developer Manager
Randstad Sourceright, Diemen, Netherlands
July 2022 – Present
What have I done here?
- Steer Web Development Initiatives: Lead global web development, orchestrating hiring sites for multinational enterprise clients, fostering seamless candidate experiences.
- Enhance Quality and Efficiency: Instituting governance protocols and stringent quality benchmarks, driving project excellence; delivering projects surpassing performance metrics.
- Technical Collaboration and Migration: Collaborating with data intelligence and DevOps teams, orchestrating smooth transition of systems to GA4, optimizing analytics capabilities.
- UX and SEO Authority: Internal expert on user experience and SEO, optimizing touchpoints across divisions; facilitating design prototypes for clients, elevating engagements.
- Strategic CMS and CRM Integration: Spearheading integration of custom CMS and CRM, enhancing operational efficiency, while positioning the organization for scalability and growth.
Senior Front End Developer
Haley Marketing Group, Buffalo, NY
December 2018 – July 2022
What have I done here?
- Engineered captivating front-end experiences, elevating brand appeal through WordPress theme mastery and proprietary plugins, leading WCAG-compliant site migration.
- Pioneered Elementor migration, crafting custom plugins for seamless proprietary CRM integration, streamlining workflows and enhancing client engagement.
- Revolutionized WordPress dashboard with dynamic data aggregation, sparking client interactions and generating new service avenues.
- Collaborated seamlessly with designers, project managers, client partners, and copywriters, delivering feature-rich websites to numerous staffing industry clients.
Senior Front End Developer
Horace Mann, Springfield, IL
November 2015 – December 2018
What have I done here?
- Elevated Horace Mann’s online presence by optimizing HoraceMann.com, Retirement Advantage, agent sites, and Real Talk for New Teachers.
- Steered responsive design adoption, heightening user satisfaction across platforms.
- Revamped HoraceMann.com, unifying branding, responsiveness, and W3C compliance.
- Championed UX design for Quick Quote app, augmenting user engagement.
- Crafted impactful campaign microsites and high-conversion landing pages.
- Collaborated with stakeholders, project managers, and designers, refining design concepts.
- Launched and managed corporate Instagram and Wikipedia entries, fostering brand visibility.
- Pioneered technology-driven solutions, enhancing product development and user experience.
- Educated marketing and field teams, instilling trends, usability norms, and best practices.
Digital Director
DCC Marketing, Decatur, IL
August 2014 – October 2015
What have I done here?
- Championed innovative strategies, propelling digital clients to success across platforms and mediums. Led teams to provide targeted, impactful results.
- Provided strategic leadership, translating clients’ challenges into tailored solutions.
- Aligned digital initiatives with corporate marketing, elevating brand presence.
- Steered diverse digital outputs: strategies, web/mobile development, PPC, social media, SEO, A/B tests, email marketing.
- Performed competitive analysis, fostering continuous refinement.
- Standardized corporate digital practices, training teams, and driving excellence.
- Liaised with vendors and accounts, optimizing project execution.
Lead Web Developer
DCC Marketing, Decatur, IL
March 2013 – August 2014
What have I done here?
- Championed end-to-end web solutions, orchestrating design, architecture, development, and content creation for diverse enterprise industries including: medical, healthcare, agricultural, collegiate, and manufacturing.
- Pioneered 30+ custom WordPress sites within 2 years, translating design concepts into functional excellence.
- Collaborated seamlessly with stakeholders, nurturing projects from consultation to successful launch.
- Drove server configuration, domain acquisition, and on-site SEO, staying at the forefront of tech trends.
Lead Web Developer
Creative Media Services, Decatur, IL
August 2011 – March 2013
What have I done here?
- Orchestrated end-to-end web project success from client consultation to launch, ensuring seamless execution.
- Directed multifaceted design, architecture, and development for clients across diverse industries.
- Managed server setup, domain acquisition, SEO, email & PPC campaigns, video production, and brand development.
- Propelled networking innovations, optimized contracts, fostering technical and strategic growth.
Education
B.S. Business Administration & Marketing Management
Western Governors University, Salt Lake City, UT
Technical Skills
Content Management Systems
HTML5
CSS/SCSS
JavaScript
JQuery
PHP
Adobe
