Pay-Per-Click (PPC) Advertising
Regardless of the platform, integrating a pay-per-click (PPC) campaign as part of your overall digital strategy can help you supplement your traditional advertising strategy with a measurable, targeted channel. When implemented correctly, pay-per-click advertising can be an extremely effective tool to drive qualified, highly targeted traffic directly to your website.
- Google Adwords
Content Marketing has changed over the last few years to become the cornerstone of any digital strategy. Every business has different goals, needs, and target audiences, so every business will require a unique content marketing strategy. Once this strategy is launched, it is then constantly tweaked and reworked based on data taken from analytics until the perfect mix is found. That analysis and constant development is what successfully drives traffic from search engines and social media, turns website visitors into loyal brand ambassadors and followers, and finally converts them into customers.
- Blog Posts
- Email Marketing
- Inbound Marketing
With over 400 million users, an average of 80 million photos posted each day and 3.5 billion likes on any given day, Instagram is a valuable platform to include in your social media marketing mix. Using a proprietary system, I’ve been able to grow brand’s pages by tens of thousands of targeted real and active followers in months.
- Targeted Follower Growth
- Content Development
Search Engine Optimization
It doesn’t matter how amazing your site is – if it’s not optimized for search engines, you won’t get the traffic you want. As Google’s algorithms become more complex, it is essential to have an expert who lives and breathes search marketing at the helm to guide you that endless battle to reach the front page. Get on Google’s bad side once, and it can be years before you recover.
- Site Optimization
- Keyword Research
- Local and National SEO
- PPC with Google Adwords and Bing Ads
- Reputation Management
I’ve built plenty of websites for clients over the years. In doing so, I’ve learned a few things about what works and what doesn’t. Your website is the core of your digital presence and your most important online marketing tool. The goal of every single marketing effort you make online, be it social media, email, PPC, or SEO, is to get people to visit your website. Once you’ve directed a user there, traffic should be carefully directed through the sales funnel by way of the content on your site, which should result in conversions.
- WordPress Development
- Responsive Design
- User Experience Design
- Landing Page Development
- E-Commerce Design & Development