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How Does SEO Work?

How Does SEO Work?

It’s always fun showing up to family gatherings and trying to explain…

WordPress Security

WordPress Security

Security and encryption is a very hot topic around the news lately.  Apple…

Testing and Optimizing Your Website

Testing and Optimizing Your Website

The process of testing and optimizing your website is probably the most important…

The Importance of Website Messaging

The Importance of Website Messaging

A website’s success can be easily determined by how well you can answer…

8 Essential Web Design Rules

8 Essential Web Design Rules

Design is essential when it comes to a successful website.  Great design…

10 Phrases That Might Kill Your Business Credibility

10 Phrases That Might Kill Your Business Credibility

Are you worried you or your employers might be giving out the…

The Principles of Successful Online Reputation Management

The Principles of Successful Online Reputation Management

I recently wrote about four common mistakes in online reputation management, including…

Four Common Online Reputation Management Mistakes

Four Common Online Reputation Management Mistakes

Every business needs to pay attention to their online reputation.  Connecting with…

The Cost of Poor Web and Mobile Performance

The Cost of Poor Web and Mobile Performance

  Poor performance is far more than just annoyance to your end…

Global Nuclear Proliferation

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Nothing new from Onpoint lately, which has been disappointing, but I suppose…

Carl Loves Olives

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Got another email from Nicole/Onpoint (original email).  Reading into the message a…

Disappointment

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Since I started at Horace Mann last month, the email account that we…

What WordPress Plugins Do I Recommend

What WordPress Plugins Do I Recommend

If you want me to build a website, 99% of the time I’ll be…

What Is Meerkat and Periscope?

What Is Meerkat and Periscope?

Meerkat and Periscope are just two live video streaming apps that have…

Optimizing Page Speed In WordPress

Optimizing Page Speed in WordPress

Almost three years ago, I was the Web Developer for DCC Marketing,…

Myths About Email Marketing Part 3

Myths About Email Marketing Part 3

In the final part of our email marketing series, we dissect four…

Myths About Email Marketing Part 2

Myths About Email Marketing Part 2

As we’ve previously discussed, email marketing is a growing marketing channel, however…

Myths About Email Marketing Part 1

Myths About Email Marketing Part 1

When SalesForce Marketing Cloud released their 2015 State of Marketing Report back in…

The Value of Digital Marketing

The Value of Digital Marketing

In 2015, the digital marketing industry is worth more than $60 billion in…

Google Dynamic Remarketing

Google Dynamic Remarketing

By now, most web users know about remarketing – those display ads that…

Twitter Business Profile For Beginners

Twitter Business Profile For Beginners

Have you integrated Twitter into your digital strategy yet?  With the crazy amount…

9 Ways To Build Your Backlinks

9 Ways To Build Your Backlinks

Backlinks are the cornerstone to any SEO strategy and can make or…

5 Ways To Hurt Your Email Marketing Strategy

5 Ways To Hurt Your Email Marketing Strategy

Last week we discussed how to measure the success of your email…

Measuring The Success of Email Marketing

Measuring The Success of Email Marketing

Email marketing is something I do a lot of.  When done correctly, it…

How Strong Are Your Passwords?

How Strong Are Your Passwords?

It seems as if you can’t go a day without hearing about…

Boosting Your Instagram Followers

Boosting Your Instagram Followers

After only 5 years, the extremely popular photo-sharing site Instagram can now…

Why People Are Leaving Your Website

Why People Are Leaving Your Website

Is your bounce rate through the roof?  Are you not converting your…

10 Things To Check For When Choosing Web Hosting

10 Things To Check For When Choosing Web Hosting

Web hosting is not something I advertise up front that I do as part…

The One Hundred Most Expensive Keywords On Google

The One Hundred Most Expensive Keywords On Google

I often get asked by clients how much they should spend on PPC…

Referral Traffic And Link Building

Referral Traffic And Link Building

When talking about web traffic and SEO, there are six main channels for how…

Using Google Analytics Reports To Increase Traffic

Using Google Analytics Reports to Increase Traffic

Are you using Google Analytics to boost engagement and drive traffic to…

11 Ways to Mess Up SEO

11 Ways to Mess up SEO

Search engine optimization (SEO) is incredibly important for any digital marketing strategy….

25 Years Of SEO

25 Years of SEO

We talk about SEO a lot around here, partly because we think it’s…

Ten Simple Social Media Power Tips

Ten Simple Social Media Power Tips

Optimize Your Profiles Use a compelling image that expresses your personality and…

Using Simple Psychology to Increase Website Conversions

Using Simple Psychology to Increase Website Conversions (Infographic)

Last week we discussed the psychology around color and it’s impact on…

14 Ways to Get More Engagement on Twitter

14 Ways to Get More Engagement on Twitter

While Twitter is currently experiencing the growing pains of deciding what it…

What are the best times to post on Social Media?

What are the best times to post on Social Media?

This is a question we get asked constantly and often doesn’t have…

Which Social Media Platforms are Best for Your Business, Part 2

Which Social Media Platforms are Best for Your Business, Part 2

Google Plus, YouTube, Pinterest, Instagram In continuing with our discussion from yesterday…

Taking the Quadcopter Out for a Spin

Taking the Quadcopter Out for a Spin

Aaron and Emily went out to central park across from our Decatur,…

Which Social Media Platforms are Best for Your Business, Part 1

Which Social Media Platforms are Best for Your Business, Part 1

Back in march, we wrote about “Do I Have to be on…

3 Ways to Incorporate Video into your Marketing Campaign

3 Ways to Incorporate Video into your Marketing Campaign

Every since Google bought YouTube in 2006, video has been essential to a…

Marketing in Full Color

Marketing in Full Color

Color is an incredibly important facet of your online presence and your…

26 Crazy Facts You Never Knew About Google

26 Crazy Facts You Never Knew About Google

We talk about Google a lot on here.  There’s no denying that…

Beacons, Geofencing, and the Future of Mobile Marketing

Beacons, Geofencing, and the Future of Mobile Marketing

If I had to put money down on the next step in…

SEO, Content Marketing, and Sandwiches

SEO, Content Marketing, and Sandwiches

As I’ve said before, I love analytics and SEO data more than…

Essential SEO Methods Part 2

Essential SEO Methods Part 2

Yesterday we started discussing the 8 essential methods of building SEO on…

Essential SEO Methods Part 1

Essential SEO Methods Part 1

As we’ve well passed the halfway point of the year, it seems…

Attracting More People to your Website

Attracting More People to your Website

Whenever I do a presentation about digital strategy and web marketing, Katherine…

Beginner’s Guide to Google Analytics

Beginner’s Guide to Google Analytics

Preamble Website traffic analytics are required reading for any company looking to…

SEO is a Diet, PPC is Plastic Surgery

SEO is a Diet, PPC is Plastic Surgery

When it comes to driving traffic to your website, you have two…

Google: gTLDs and Search Results

Google: gTLDs and Search Results

Today, John Mueller of the official Google webmaster Central Blog laid out some answers…

The Fall of Twitter?

The Fall of Twitter?

One of our account executives recently shared this Atlantic article on LinkedIn…

Mr. Robot, Taylor Swift, and Security

Mr. Robot, Taylor Swift, and Security

Mr. Robot is a new drama on USA that features the life…

LinkedIn Presentation

LinkedIn Presentation

Last week, Katherine, Rachel, and Aaron presented a LinkedIn business seminar for…

Above The Fold and Interaction Cost

Above The Fold and Interaction Cost

There has been a lot of talk around the nerdy corner of…

Google SEO Update

Google SEO Update

The writing was already on the wall with the latest Google SEO…

The Periodic Table Of SEO Success Factors

The Periodic Table Of SEO Success Factors

Search engine optimization — SEO — may seem like alchemy to the…

Google & Mobile Responsive Websites

Google & Mobile Responsive Websites

Last week we posted about search engines factors that lead to higher…

12 Ways to Impact Your Site’s SEO

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12 Ways to Impact Your Site’s SEO

Do I have to be on facebook/twitter/LinkedIn/pinterest/YouTube/etc?

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Converting Website Visitors into Leads

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Convert Website visitors into Leads

Tools to Attract the Right Users to Your Site

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Tools to Attract the Right Users to Your Site

Inbound Marketing- Digital Strategies

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A Digital Strategy Primer

Why is Digital Strategy Important

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